Kitchen utensils, kitchenware and housewares with the international distribution structure of Kaufgut

A family business writes history

From the family-run retail shop "C. Desaler" under the arcades of Bolzano, founded 1878 and continued by 4 generations (until 2010) in the mid-1950s the Kaufgut company became one of the most important importers and wholesalers of kitchen utensils, kitchenware and housewares. With its two own brands Eva and Forever and vast distribution network, it now reaches households all over the world as a wholesaler.

Kaufgut through the ages: a journey back in time

1971 "Kaufgut Italy SpA" officially starts operations at its new headquarters in Bolzano.

1973 An innovative EDP system with punch cards and tape drives is introduced in administration and merchandise management.

1975 Heinz Desaler embarks on his first buying trip to Southeast Asia. Shortly afterwards, the first goods arrive from South Korea, Taiwan, the Philippines and Hong Kong.

1976 The Kaufgut company obtains the rights to use the Eva brand with the red apple.

1978 The existing warehouse is extended by an annex and inaugurated to mark the 100th anniversary of "C. Desaler".

1993 In the wake of the foundation of the European Union, with the largest domestic market in the world, Kaufgut intensifies its trade activities with the Far East, including China, and develops an extensive assortment with its own Eva brand.

2001 The Eva brand, including the international rights to the trademark, the red apple, passes into the ownership of Kaufgut.

2003 The "Eva Home Store" celebrates its grand opening in Bruneck.

2004 The sons Karl and Paul Desaler join the company bringing the 5th generation of the family on board.

Innovative strength meets tradition

2011 Kaufgut acquires the brand rights and the entire engineering business of the moka manufacturer Forever from Lake Maggiore. This marks the beginning of its export activities with its two own brands, Eva and Forever. In the same year, Kaufgut is honoured for its 90th participation in the "Macef Milan".

2012 First participation with Forever at "Ambiente" in Frankfurt at the joint stand of the Lake Maggiore Chamber of Commerce. In November, the retail shop "Desaler - since 1878" opens in Bolzano, daughter Maria joins the company.

2013 The "Eva Home Store" in Bruneck is remodelled and is also renamed "Desaler - since 1878".

2018 For the first time, the Forever brand is present with its own stand at the "Ambiente" trade show in Frankfurt. In the same year, the Eva brand undergoes a complete makeover.

2019 First online shop and uniform brand identity for Forever.

2020 During the Corona crisis, the Desaler online shop goes online and quickly becomes very popular.

2021 50th anniversary for Kaufgut! On its 50th anniversary, Kaufgut looks back on its development from its beginnings as a regional to what is now a global distribution structure. An anniversary that we honour with a new corporate identity and a revision of the familiar corporate design. We would like to thank our employees, customers and suppliers who have risen to all the challenges with us and helped to write the success story of Kaufgut, and we look forward to continuing our successful cooperation!

Guarantees for your sales success: Kaufgut’s own brands for kitchen utensils, kitchenware and housewares

Eva – Helpers at home and on the go

Forever creates Espresso taste with style